Are the consumers ready to make their own choices when it comes to health coverage and tying those decisions to their everyday well being? Consumer Driven Health, HSA, HDPD - Philip Micali, CEO and Founding Principal of bWell International presented how his company is helping consumers as well as its clients to parse through the choices and help guide those decisions.

“Buying, not being Sold, health insurance” was the topic of his presentation. Phil's company has a powerfull platform to make an informed decision between different health plans - HealthPlan Forecaster. After filling out some basic information about your health - the technology performs analytics on the best plan to choose from 1 to 20 years out. You have to wonder how the 20 year forecasts are performed and what statistical sampling is acorss all the registered users to make those reccomendation. bWell just added a Medicare Plan tool just in time for the Open Enrollment season.

About bWell International

bWell International, Inc. is a health benefits education company that believes health is wealth. bWell was founded to help consumers gain more confidence about their health coverage and lifestyle decisions.

bWell provides businesses and individuals with health education and planning tools, including the bWell-informed Health Plan Forecaster, a learning tool that allows consumers to evaluate health plan options over time based on individual health and risk factors. The Health Plan Forecaster and several component parts--the Health Risk Assessment and the Educational Presentation--can be purchased on a standalone basis or as an integrated tool set. bWell's vendor-neutral educational and personal underwriting tools give individuals the knowledge and foresight they need to choose the right health plan from among many plan types (including HSA options), make the link between health and wealth assets, and make important health and lifestyle decisions.

In addition, bWell helps build consumerism in healthcare and wellness services through the company's bWell-planning coaching and consulting services.